The Story of Sola Salons
How We're Leading the Way for Salon Franchise Owners
Sola Salons has been at the forefront of the independent beauty professional movement since its inception. Our journey involves innovation, growth, and unwavering commitment to empowering beauty entrepreneurs. From a single location to a thriving network of over 730 Solas, we've transformed the landscape of salon ownership with a franchise opportunity that empowers beauty professionals and drives success across the industry.
Milestones That Have Shaped Sola Salons
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2004
Founding a Vision
Sola Salons was founded by visionaries Stratton Smith and Matt Briger. Their dream extended beyond creating beautiful, move-in-ready salon suites . They set out to build a thriving community where independent beauty professionals could create a life and career they loved.
This has been our mission since day one and remains at the core of everything we do.
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2005
Expanding Horizons
Sola Salons launched its franchise model, allowing the revolutionary concept to expand across the country. This marked the beginning of our journey to become the largest salon suite franchise in the world.
This allowed investors and entrepreneurs to become owners, giving their area’s beauty professionals a chance to thrive independently.
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2011
Investing in Success
The Brand Marketing Fund was established, significantly enhancing support for our franchisees by funding national marketing campaigns to strengthen overall brand performance.
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2013
Opening of Our 100th Location
Sola Salons celebrated the opening of its 100th location, a testament to the rapid growth and appeal of the concept. This milestone highlighted the strong demand for independent salon ownership opportunities in the beauty industry!
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2014
Reaching 5,000 Beauty Professionals
The Sola Salons family grew to include 5,000 beauty professionals. This achievement underscored our ability to attract and retain talented individuals seeking creative freedom and business ownership.
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2018
Forming New Partnerships and Possibilities
PNC Riverarch acquired Sola Salons, bringing new resources and expertise to fuel further growth. This partnership marked a new chapter in our expansion strategy.
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2020
Strengthening Our Foundation
The formation of Radiance Holdings further strengthened our position in the market. This strategic move set the stage for accelerated growth and innovation within the company.
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2022
Finding a Fresh Perspective
TSG Consumer acquired Sola Salons, injecting fresh perspectives and additional resources into the brand. Under new ownership, we’ve continued to lead the industry in supporting independent beauty professionals.
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2023
Reaching New Heights
Sola Salons reached an impressive 700 locations and over 20,000 Beauty Pros. The company now boasts over 730 open locations in the US and Canada, including 69 company-owned locations.
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2025
Envisioning a Bright Future
Sola Salons expects to open over 40 new locations, maintaining its status as the largest and fastest-growing salon suite concept in the industry. With over 20 years of experience and a commitment to innovation, we continue to shape the future of the beauty industry.
What's Next? You.
Throughout its history, Sola Salons has remained true to its mission: to inspire and support entrepreneurs in chasing their dreams, elevating their careers, and experiencing the freedom of salon ownership.
If you're ready to take control of your future and join the thriving Sola Salons network, we invite you to explore our franchise opportunity. Together, we can continue to lead the way for independent salon ownership in the beauty industry. The future is waiting—are you ready?
Join us on this journey toward success and find out why Sola Salons is the top choice for entrepreneurs seeking a standout franchise opportunity. Request more information today!
