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Sola Salons Returned to New York Fashion Week as Official Hair Sponsor for Alice + Olivia’s Ss25 Presentation

Sola Salons returned to New York Fashion Week as the official hair sponsor for alice + olivia's Spring/Summer 2025 presentation on September 7, 2024. A team of 27 independent beauty professionals from Sola collaborated with lead hairstylist Matthew Curtis to craft unique hairstyles that complemented the collection. This partnership reflects Sola's commitment to providing valuable opportunities for its community of over 20,000 independent beauty professionals through continued education, mentorship programs, and advanced training initiatives. Founder and Designer of alice + olivia, Stacey Bendet, praised the collaboration, noting that the intricate hairstyles were carefully tailored to coordinate with the spring collection's elegant designs. Sola's involvement in such high-profile events underscores its dedication to elevating the expertise and success of its beauty professionals.

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